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Running a blog is a full-time job, even if it’s not your priority. In order to keep it up and running, there are things you need to do every single day. And this can prove difficult if you are trying to build it up as a business while also earning some sort of regular income. Blogging is not easy, but one of the ways around this to reach new audiences and shake up your blog would be a guest post program. Opening up your blog to accept guest posts comes with a variety of pros and cons, but what do you need to know before bringing other people on board?
Keeping Everybody On The Same Page
Guest blogs are everywhere and this can mean that you’ve got to ensure there’s some sort of continuity. Many bloggers have a wide variety of topics and, in one sense, this can seem like a good way to hedge your bets as far as consistency is concerned but it may not get you the desired results. If you are looking to allow guest bloggers, you need to vet them so you know what their credentials are but it doesn’t hurt to make sure that you keep to the tone of the blog. While you can use tools like https://www.grammarly.com/tone/ there are more business-oriented methods that you could take advantage of. If you plan on hiring various guest bloggers, especially if your blog turns into a fully-fledged business, you need to make sure that everybody has an understanding of the final product as well as the audience tone of voice and specific rules you want the blog to live by, for example, if they follow certain SEO protocol. Having a document management tool such as those on https://www.templafy.com/enterprise-document-management/ can provide a one-stop-shop for every blogger to access.
How It Can Help Your Blog
It can boost value but the best thing you need to do at the outset is to determine what a guest post program can do for your blogging needs. While the vast majority of blogs can benefit from guests it could help you to run a pilot program. Even if you are not earning money from your blog right now and you are trying to network you still need to think about your blog as a product. Look at the blogs you admire and see what their guest post guidelines are like. It could be a very strict set of criteria, but also in the meantime, you may want to think about adding extra perks to attract guest writers. But while you are doing this you may also want to consider hiring freelancers. While this is an extra expense, there are platforms like Upwork you can take advantage of.
Many bloggers may struggle and the weight of their work. As a result, allowing guest posts can help to ease that pressure. But in order to do it effectively, you have to to make sure that it’s not to the detriment of your final product.